How to appear in foryou on TikTok

How to appear in foryou on TikTok

How to appear in foryou on TikTok

When you open the TikTok app, you will see a video page that marks TikTok as “For You”. This is a customized collection of videos that TikTok has selected and that it believes match your taste and interest you. The bulk of these videos will likely be from people you don’t know, and if you like the videos, you can eventually start following their accounts. The TikTok “For You” page is full of videos that have been compiled by TikTok’s algorithm and that are designed to introduce you to a collection of videos that you should like based on your previous in-app behavior.

How to appear in the "#foryou" on TikTok
How to appear in the “#foryou” on TikTok

For many people, displaying your content on the “For You” page is the holy grail of success on the TikTok app. It means that TikTok recognizes the quality of your content against all the other videos that people upload every day. It provides you with an excellent way to gain recognition and have your videos seen to a wider audience. It also helps you move further on the path to gaining TikTok influencer status.

But how to get TikTok to select your videos for “For You” pages? Sure, you can’t just make videos and hope for success. There are many videos on YouTube and there are many articles on the internet that suggest tricks and tricks that you can try to increase your chances. However, the key to success on TikTok is no different from other social platforms. The higher quality content you create and the more you engage, the more likely it is that TikTok will consider your videos worthy of being added to the “For You” site.

How to appear in the “#foryou” on TikTok

  • TikTok’s “For You” page is similar to Instagram’s “Explore” page.
  • How TikTok’s algorithm works
  • What should you do to get to the TikTok “For You” page?
  • Not all theories work in practice
  • Frequently asked questions

The “Foryou” page on TikTok is similar to the “Explore” page on Instagram

How to appear in the "#foryou" on TikTok
How to appear in the “#foryou” on TikTok

TikTok keeps the details of its algorithm secret. It only admits that it is based on what you like and who you follow. It recognizes your tastes and preferences and adjusts recommended videos accordingly.

Instagram users will recognize that the “For you” TikTok start page is very similar to Instagram’s “Explore” page. Both pages serve the same purpose – to suggest new content to users based on the types of items they have viewed and liked in the past.

Both social apps have one significant difference in the way they use these referral sites. When you open Instagram, your landing page is a feed with posts from the people you follow, i.e. Instagram. The emphasis is on finding content from your friends and the people you share. You’ll only be taken to the Explore page if you want to expand the content you’re seeing. However, on TikTok, your landing page is the “For You” page, which encourages you to try out content from strangers before looking at videos that may have been uploaded by your friends since you last opened the app.

This is one of the reasons why those who want to increase their followers on TikTok need to focus on getting their videos included on the “For You” page. Everyone starts their app by browsing these pages, which is the perfect way for people to see your videos for the first time, and if they like, follow your account.

How TikTok’s algorithm works

How TikTok's Algorithm Works

TikTok’s algorithm is one of the biggest causes of an app’s success. One reason for this is that she is constantly looking for new songs to share with her viewers, instead of constantly recycling the songs of existing celebrities and influencers. This makes it much easier for people to build an audience and gain fame, even if it means they have to constantly work to make their videos visible to new people. As TikTok influencer KevboyPerry told Rolling Stone magazine, “Keep your audience focused on your video instead of running away from it — the longer they watch, the better it works. TikTok rewards you for keeping an audience in the app.”

Whenever someone creates and uploads a video, TikTok pushes it to a batch of viewers. Some of these people will view the video and TikTok’s algorithm will evaluate its “performance rating”. “Performance ranking” is based on video completion rate (i.e. the percentage of a video that is viewed by first viewers), shares, comments and likes. If the resulting “Performance Ratio” is high enough, TikTok will further push the video to the next group of viewers.

The completion ratio is the most critical part of the equation. That’s why you need to make sure your video is of enough quality for people to watch until the end – remember that these are just short videos.

What should you do to get to Foryou on TikTok?

1. Create high-quality content

Probably the most important condition for your content to appear on TikTok users’ “For You” pages is that you create high quality content. TikTok does not intend to make low-resolution, poorly shot, blurry or grainy footage available for others to watch and share, which has nothing to engage the viewer.

Even cheap phones today can produce high-quality HD video, and most countries offer you enough bandwidth to upload high-definition videos, especially since TikTok videos are short.

You want your videos to be aesthetically pleasing for potential viewers to watch every second of your video.

2. Create shorter videos

Since completion rate is such an important factor in TikTok’s algorithm, it makes sense for you to create videos that people will like to watch to the end and not skip them. The shorter your video, the easier it is to achieve this. Of course, this doesn’t trump the need for quality content – your video still needs to be long enough to convey the intended message.


Ahhhhh wooooww 🤷🏿‍♂️ 😑 Khaby Move is Back! 😏 #learnfromkhaby #learnontiktok @TikTok @tiktok creators @lindagonzales686

♬ original sound – Khabane lame

3. Add music to videos

TikTok (and its predecessor started out as music sync platforms. Music is still important for a typical TikTok user.

TikTok is probably more suitable for music backgrounds than any social network or video-sharing platform. They’ve signed up to most major music studios that allow short music snippets on the platform (remember, no videos are longer than a minute).

This gives you access to a huge library of music tracks within TikTok that you can easily add to accompany your videos. If you don’t find one within TikTok, you can still edit music, even original songs, into your videos.

As with the challenges and preferred content types, you will find that popular music genres change regularly in TikTok. Including trendy music in your videos should increase your chances of TikTok’s algorithm putting your videos on people’s “For You” pages.

4. Don’t forget to add your favorite hashtags

Hashtags are very important on TikTok. Even if you don’t search by hashtags when you open the “For You” page, it’s still important that you include popular hashtags that relate to the content of your video.

Some people claim that a few targeted tags, such as #foryou or #foryoupage, help increase your chances with TikTok’s algorithm, but others disagree.

5. Create engaging content

How to appear in the "#foryou" on TikTok
How to appear in the “#foryou” on TikTok

Regardless of the physical quality of your videos, their content needs to be interesting to people. Remember that TikTok adapts the “For You” page to each person to match their tastes and interests.

You have two ways to look at it. You can either create and share videos of general interest that will appeal to a wide audience, or you can focus on niche videos that appeal to a smaller group of enthusiasts.

If you opt for videos of general interest, it will be harder for you to break into the “For You” site because you will have much more competition. However, if you create excellent videos, you have a chance to reach a wide audience.

On the other hand, your niche videos will only appear in the feeds of a small number of people, but they are much more likely to be interested in your videos and want to follow you to see your next production.

Remember that the more joy you make a potential audience, the more likely they are to engage, and this will improve your ranking and chances of success with future videos.

6. Keep up with trends

TikTok appears to favor videos that fit in with the prevailing trends and challenges. You are likely to boost your chances of ranking on the “For You” page if you keep up to date with the favored types of videos and enter any suitable hashtag or other challenges.

How to appear in the "#foryou" on TikTok
How to appear in the “#foryou” on TikTok

Trending challenges with hashtags can be ideal for encouraging viewers to watch until the end of the video, especially if you structure them so that the person only completes the challenge in the last seconds of the video. The original challenge video can sometimes gain excellent viewership because people rewatch the video to show them what they need to do to complete the challenge.

7. Don’t forget to get involved

Social media is meant to be unambiguously social. You can’t expect success on TikTok, YouTube, Instagram, Facebook, or any other social platform if you only broadcast your content. Even top influencers on TikTok like Charli D’Amelio (@charlidamelio), Loren Gray (@lorengray) and Zach King (@zachking) interact with their followers and others who find time to watch their videos.

TikTok recognizes your likes, comments, and other interactions, and their algorithm apparently rewards you for these activities.

Not all theories work in practice

Because TikTok is so reluctant to share details about its algorithm, people can only “guess” what is likely to increase the chances that your videos will appear on the “For You” landing page. This has led to many theories and limited evidence of what works and what doesn’t. Much of what we have discussed here makes logical sense, but empirical evidence is lacking.

On the net you will meet many theories and ideas. Some seem logical, others are more dubious, especially those that suggest that you can play the system. Remember that TikTok has only recognized two factors that affect the likelihood that your video will appear on the “For You” page: it’s based on what you like and who you follow. So it makes sense for you to create videos that appeal to a large audience (at least in your preferred niche) and to be attractive to the types of people you want to follow.

The previously mentioned use of hashtags such as #foryou, #foryoupage or #fyp is an example of people following myths because it seems like a good idea to them. All you do by using these tags is leave fewer opportunities to use useful hashtags that relate to the topic of your videos.

One of the suggestions we have encountered is to create endless loops of videos. The theory is that these videos will trick you into watching them more than once, thus achieving a more than 100% completion rate. The theory sounds plausible, but you can only do it a few times before people realize what you’re doing and stop caring about your videos.

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